Global corporations fight global warming
Sony, Nokia and 10 other global corporations said they would step up and give their support to put a halt to global warming by reducing greenhouse gas emissions.
According to the “Tokyo Declaration” released on Friday by the dozen companies partnering with conservation group WWF for emission reductions, by involving their business partners and customers.
Sony Chief Executive Howard Stringer said that despite the problems and crises that political and business leaders face today, they need to start acting immediately on the issue of global warming to avert the crisis of tomorrow.
“I went to Davos last month, originally expecting climate change will be the main focus of the World Economic Forum,” Stringer told a news conference. “Instead, participants, unsurprisingly, were more preoccupied with the global financial meltdown than the meltdown of icebergs and glaciers.”
Besides Sony and No.1 cell phone supplier Nokia, companies that signed the declaration include top PC maker Hewlett-Packard Co, athletic shoes and clothing maker Nike Inc and Novo Nordisk, the world’s biggest maker of insulin.
via Reuters
Filed under: News on February 15th, 2008
Now lets find all the win/win situations we can, then look at some perhaps less directly profitable situations where public awareness of corporate efforts can enforce brand allegiance. people catch on to conveniently green shtick, so try to stay sincere, and really go in the green direction, even if cheap shot short term looks good.