The Nicolas Hulot foundation is a controversial organization, beloging to the French ecologist Nicolas Hulot, that has been widely criticized for accepting funds from companies such as EDF, L’Oréal or Rhône-Poulenc. Nonetheless, the organization has an inspirational ad campaign that depicts a clear message: Our destines are linked to the ones of animals. By protecting biodiversity, we indirectly protect ourselves and our children.
For the Defi Pour la Terre website, the campaign is more striking: Running a half empty machine, taking a bath instead of a shower or leaving the light on for no reason destroys the planet. Remember: turn your monitor off along with the computer, unplug chargers if you don’t use them and use water wisely. A bit of attention can go a long way!